MarketSegmentation
Traditional demographic traits such as age, sex, education levels, and income no longer said enough to serve as a basis for marketing strategy
Non-demographic traits such as values, tastes, and preferences were more likely to influence consumers’ purchases than their demographic traits were.
Sound marketing strategy depended on identifying segments that were pote
MarketSegmentation
(1) 시장세분 기준
전체 의류시장에서의 지오다노가 차지하는 산업은 캐주얼 의류시장으로 분류되는 산업이다. 이 캐주얼 의류시장은 Jean Casual, Unisex Casual, Volume Casual로 분류할 수 있다. 이 중 과거의 지오다노는 Unisex Casual에 속했는데, 이 시장의 소비자층은 남녀노소에 관계없고 레
market is growing at high growth rates.
Especially, hair conditioner 's sale increased 121.5% compared to last year.
Threats
Being a mature market, there is a harsh competition
and it is difficult to turn up the market share.
But recent changes in customers’ needs and environments
gives chance to transform threats into opportunities.
MarketSegmentation
We defined pl
market, is decreased to more or less 500 billion won. Many conglomerates made clear their intentions to enter the online intermediary shopping mall market, and SKTelecom also launched an open market, 11ST, following the trend.
11ST was opened February 17th, 2008, and aimed at differentiated open market with advanced technologies of SKT such as wireless internet business, diverse distribution ch
덧붙여
Marketing Mix 중 PR고려
- 뉴스나 신문에 적당한 맥주섭취가 건강에 좋다는
Publicity
Luxury잡지, 특수잡지 등에 기고
호텔이나 몽고정부 행사 등에 뉴스나 잡지 등에 적극적 홍보
소비자와의 관계유지
-소수특정지점, 특정 대상으로 끊임없는 의견수렴
판매지점과의 긴밀관계 구축, 유지
Ⅰ. Introduction of Maxim
Dongsuh Food is the largest company in Korea coffee industry field. They produce many kinds of coffee, tea, cocoa and so on. The representative brand of this company is Maxim. Maxim is the first instant coffee in Korea that provides upgraded taste and perfume of coffee to busy modern people. Their market share is more than 70%, both in instant coffee and coffee mix fie
Ⅰ.INTRODUCTION
ⅰ.About whole foods market
Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes "natural" and organic products. It is classified as grocery store and health food store. Founded in 1980 as one small store in Austin, Texas, Whole Foods Market is now the world's leading retailer of natural and organic foods. The company operates 302 store
and Soft ware
•다양한 시장
•Innovative
Weaknesses
•약한 호환성
• 높은 가격
• trategy
• Gigantic and Duplicated
Organization
Internal Competition
Opportunities
• Growth of Business Market
• IBM’s Monopoly Position
in Business Market
• Brand Loyalty
• Accumulation of
PC Technology
The motive of customer product
- Why do we have to select the hotel market ?
We keep an eye on the successful case of Ritz’s No.1 service rank of the Hotel Business.
‘Service’ is very important product in this area and biz.
We analyze the market in terms of hypothetic
situation that Ritz’s positioning to the Korean Hotel market !
2. Let’s identify all the majo